Monday, August 18, 2014

PAX Prime Indie Megabooth!

It is confirmed! We are heading to Seattle at the end of August for PAX Prime! Our booth will be in the Indie MEGABOOTH area, booth #7. Map Soon!

If you will be there, please let us know - and come by the booth! We will have some fun giveaways and merchandise too.

We are planning to run the booth similarly to our GDC Play Booth.

Things We Learned
A couple things we learned from running the last 2 booths (and how we will attempt to improve upon them):

  • Info Pamphlets! ($14)
    • You generally spend time answering the same 5-6 questions for each person that comes to the booth. This time, we will try to alleviate that (and save our voices) with these handy dandy brochures. (25ct Brochures for $14 on Vistaprint sale)
    • We hope that these will allow us to have people read the basic information about the game, and then ask us other questions that they might have. We are only printing 25 of these, and will laminate them to discourage people from taking them. That way, they should easily last all show. We'll see...

  • Leaving Press with Something ($11)
    • When you meet someone from the press, you usually want to talk to them right away. They have a lot of power in the sense that they can write about you for hundreds of people outside of your usual media sphere. When they leave, you want them to know that you have press materials available for them to use. Otherwise...they might just forget you :(
    • This is why we have made this special Press card (100ct for $11 on Vistaprint sale). The same size as a business card, it is for Press only, and will link them directly to the online press kit. The size is important, because you might run into someone while you are out and about, so you'll want to have them handy.

  • The Usefulness of Banners ($55)
    • We still have our hanging banners from GDC, which are 3' x 1.5'. This time, we have a larger booth, and will have far more eyes wandering around. To help direct them towards the booth, we finally decided to invest in a large 6' x 2.5' floor standing banner. They are lightweight and portable! Banner ($27 Vistaprint Sale) + Stand ($28 Amazon) = $55
    • We hope that this will also serve us in other events, both big and small, that might come up in the next year, pre and post-release :)

  • Asking Event Coordinators Lots of Questions (Free!)
    • Never be afraid to ask questions! We constantly exchange emails back and forth with questions regarding booth rules and regulations, setup times, and more. Best to be as prepared as possible!

  • Negating Costs ($270)
    • The last 2 conventions we went to were industry events, but this time its a consumer show! That means people will be looking for all sorts of goodies. We decided to use this opportunity to purchase most of our Kickstarter backer rewards (some we had to buy in bulk). We hope to negate some of the PAX booth and travel costs by selling the excess items at the expo :)
    • Also bought the Square card reader, to make transactions as easy as possible :)

    • Limited Posters! We had 150 of each of these printed for $270 (currently sitting on Koriel's room), and will be selling them signed by the whole team and numbered at the booth. Check them out:

  • Givaway Buttons ($132)
    • People loved taking buttons, so we decided to have 500 more made for people who are looking for swag - you know who you are :) These might go pretty quickly! ($132 on Pure Buttons)

  • Stand-Out Decorations! ($161)
    • We'll be bringing back the GDC decorations and more this time! Most of these are already owned by Koriel, but still relatively inexpensive - if you know where to look :)
      • Faux Plants (Ebay and Home Goods, $25)
      • Dragon Table with removable top (Rose Bowl Swap Meet, $25)
      • 2 Oriental Rosewood and Marble Pedestals (Rose Bowl Swap Meet, $30 each)
      • Water Fountain (Rite Aid, $15)
      • Area Rug (Big Lots, $30)
      • Treasure Chest for Buttons (Goodwill, $6)

If you want to see who else will be around, check out the Megabooth Lineup for this year at PAX Prime!

1 comment:

  1. I'm very glad that you keep us posted about both the development of the game but also the things that go along with game development, like marketing and visiting conventions.
    I love the first of the two posters. It would look great on a wall - with all of your signatures :) Unfortunately I don't live in the US so I'll have to pass. Anyway: good luck at PAX Prime!